Joseph Lewis
Product designer focused on solving real problems and delivering meaningful outcomes
I started in product design, but my role has evolved into a hybrid across design and product to ensure the right work gets delivered. I’m at my best in ambiguous spaces, bringing clarity, aligning teams, and focusing on what’s worth building.
Most recent case studies:
Driving Behaviour Change to Triple Retention →Rebuilding a Fragmented Experience to Enable Scale →Launching CHASSIS: A Cross-Platform Design System →
How I work & think:
I see product design as evolving beyond just design.
If we want to have real impact, we need to operate more like product people, shaping direction, not just responding to it.
That means bringing customers into the process early and using real insight to inform decisions, not just validate them. It also means working closely with engineering from the start, so we’re exploring what’s possible, not just working within constraints.
I’ve spent the last couple of years operating in this way, bridging design and product to help teams align around the problem.
When that happens, people take ownership, and conversations shift from “we can’t do that” to figuring out how to make it work.
If we want to have real impact, we need to operate more like product people, shaping direction, not just responding to it.
That means bringing customers into the process early and using real insight to inform decisions, not just validate them. It also means working closely with engineering from the start, so we’re exploring what’s possible, not just working within constraints.
I’ve spent the last couple of years operating in this way, bridging design and product to help teams align around the problem.
When that happens, people take ownership, and conversations shift from “we can’t do that” to figuring out how to make it work.
Veygo -- 2021 - Present
Senior Product Designer
Passion.io -- 2021
UI Designer
Freelance -- 2020
UI Designer
Alacrity Foundation -- 2019